The Creator Retreat

The Creator Retreat

Join the Food + Wellness Equity Collective for our 3rd annual Creator Retreat, an intensive gathering designed to fuel the growth, resilience, and long-term success of experienced content creators.


Whether you're a seasoned digital publisher or a creator evolving in a rapidly shifting landscape, this retreat offers space to go deeper, through hands-on workshops, strategy sessions, and community connection. Together, we’re building a stronger, more sustainable future for the food and wellness publishing industry.

October 16-18, 2025

New Orleans

In Person

New Orleans Marriott Warehouse Arts District

Meet The Speakers

Founders

Yoland "Yoli" Ouiya and Sonja Overhiser

Founders of the Food + Wellness Equity Collective.

Jocelyn Delk Adams

Jocelyn Delk Adams, author of Grandbaby Cakes and Everyday Grand, is the creator of Grandbaby-Cakes.com, reaching millions with her soulful recipes and stories. She’s also a dynamic TV personality and judge on shows like Food Network and Cooking Channel's Stab That Cake, Disney's Magic Bake Off, Good Morning America and TODAY Show, with features in top outlets nationwide.

Immaculate Adamu

Immaculate Adamu is a professional food blogger and passionate traveler behind the Immaculate Bites website and Instagram, with 10 years of experience in creating engaging content that connects culinary stories with audiences worldwide.

Jessica Hylton Leckie

Jessica Hylton Leckie is the creator and founder behind the award-winning food blog Jessica in the Kitchen, providing over 1,000 easy, approachable and seasoned vegan recipes to millions of readers monthly. 


Blogging for over 15 years, Jessica's work has been acknowledged by top platforms in various mediums including being interviewed by Google & Pinterest and has been featured in The Washington Post, Essence, Oprah Magazine & More. 

Michelle Tam

Michelle Tam is the co-creator of the award-winning blog Nom Nom Paleo, the Webby Award–winning cooking app, and three New York Times bestselling cookbooks—and she’s also a James Beard Award nominee and creator of a best-selling line of paleo spice blends. With a degree in nutrition and food science from UC Berkeley and a pharmacy doctorate from UCSF, she’s been dubbed “the Martha Stewart of Paleo” for her fun, fuss-free, umami-packed recipes.

Pailin Chongchitnant

Pailin "Pai" Chongchitnant, is a trained chef and the creator of Hot Thai Kitchen, the most popular Thai cooking show on YouTube with over 2 million subscribers. She's also the bestselling author of 2 cookbooks and the co-host of the Sabai Talk Podcast. She has contributed to major publications such as The New York Times, Cook's Illustrated and Serious Eats. She's a native Thai, currently residing in Vancouver, Canada.


Rebekah Edwards

Rebekah is the co-founder of Clara, a content-led SEO agency that's been working with consumer-facing websites since day one. With 6.5 years in business and 12 years of experience in the content and SEO space, she brings a take on the industry that's concerned with putting readers first for future-proofed results.

Ben Jabbaway

Ben Jabbawy is the founder of Grocers List, the leading growth + monetization platform built specifically for food creators. He lives in Boston with his wife and two daughters, and loves supporting entrepreneurs through new technology.

Heather Wilkins

Heather is a blogger turned WordPress developer and designer and the Chief Operating Officer at NerdPress. While working as a Medical Laboratory Scientist, she started blogging and has been working with WordPress since 2010. After she had trouble finding a blogging theme that she really liked, she decided to build her own…and fell in love with designing and coding for WordPress. She lives with her two energetic kids, their dog, a very snuggly and codependent Cocker Spaniel named Maple, and their crazy-cute but sometimes ornery cat, Max.

Shani Whisonant

Shani Whisonant is the creator of Begin with Butter and author of The Twelve Days of Pound Cake, a pound cake cookbook that celebrates the cakes that raised her. She transformed her blog into a multi-stream business and later launched Tavola, a boutique law firm and consultancy that helps food bloggers build revenue streams they can own and control. Tavola grew out of nearly 20 years of Shani’s work as an attorney, where she helped business owners successfully scale and create strong employment infrastructure. Shani brings her teaching heart to everything she does - whether she's teaching bakers how to perfect brioche or teaching business owners how to hire and retain talent. 

more speakers coming soon

Agenda

8:00 am

Day 1 - Thursday October 16

Breakfast and Registration

9:00 am

Opening Remarks

9:05 am

Grounding

9:15 am

SEO Isn't Dead; It's Evolved. [Organic Search Growth in 2026] 

Speaker: Rebekah Edwards, Clara SEO Agency

10:15 am

Beyond Checklists: Designing Systems That Drive Creative Freedom & Growth

Speaker: Heather Wilkins, NerdPress

11:10 am

Break

11:25 am

Navigating Tech Shifts: Driving Traffic, List Growth & Revenue

Speaker: Ben Jabbaway, Grocer’s List

12:20 pm

The Newsletter Edge

Speaker: Sonja Overhiser, A Couple Cooks

12:50 pm

Mediavine Spotlight

Speaker: Cyd Converse, Mediavine

1:20 pm

Lunch

2:20 pm

Resilient Creator Blueprint

Speaker: Immaculate Adamu, Immaculate Bites

3:15 pm

Break

3:30 pm

YouTube for the Long Game: Strategies for Sustainable Growth
Speaker: Pailin Chongchitnant. Hot Thai Kitchen

4:25 pm

Panel: Future-Proofing Your Business in an Evolving Landscape

Panelists:

Jessica Hylton Leckie, Jessica in the Kitchen 

Michelle Tam, Nom Nom Paleo 

Immaculate Adamu, Immaculate Bites

Pailin Chongchitnant. Hot Thai Kitchen

5:15 pm

Closing Remarks

7:30 pm

Community Dinner Excursion (optional)

8:30 am

Day 2 - Friday October 17

Breakfast

9:20 am

Grounding

9:30 am

Keynote - Beyond the Bake: Building a Brand That Lasts
Jocelyn Delk Adams (Grandbaby Cakes)

10:30 am

Break

10:45 am

Shani Whisonant, Begin with Butter 

10:50 am

Integration & Action Planning: From Inspiration to Blueprint

12:30 pm

Networking Lunch

1:30 pm

Integration & Action Planning: From Inspiration to Blueprint continued

2:45 pm

Closing Circle & Farewell

3:00 pm

You have the option to join us for informal get-togethers on Friday Evening or to depart after the day is done!

Apply for Scholarships

Partial Scholarship

F+WEC has created partial scholarship that will provide lodging for attendees  who are experiencing financial hardship. Application Deadline is September 5th, 2025.  and we will notify recipients throughout the day on October 7th and 8th so that you have time to book your own airfare. This scholarship is open to all. 


The partial scholarship includes:

🏨 Hotel Accommodations: Enjoy a comfortable stay for 1-2 nights to attend The Creator Summit. 

Complimentary Pass to the Creator Retreat.


Full Scholarship 

Thanks to our incredible legacy partner, Mediavine, we are offering  scholarships exclusively for members of our collective who identify as Black, Brown, or Indigenous, as well as people with disabilities. Application Deadline is September 5th, 2025.


The scholarship includes:

✈️ Roundtrip Airfare: Travel to "The Creator Retreat" hassle-free!

🏨 Hotel Accommodations: Enjoy a comfortable stay for up to 2 nights to attend the Natural Products Expo East Show.

🎁 Custom Gift Bag: Discover exciting surprises tailored for scholarship recipients.

Complimentary Pass to the Creator Retreat.


To ensure fair access and opportunities for new attendees, individuals who have previously been awarded a full scholarship are not eligible to apply again.


CLOSED


If you have any questions, feel free to reach out to our events team at events@foodwellnessequity.com.

 

About Us

The Food + Wellness Equity Collective is a diverse group of content creators and entrepreneurs committed to being change agents for equity, diversity and anti-racism in the food and wellness industry.


We seek to:


  • Connect, educate and support our fellow content creators & entrepreneurs
  • Compel industry brands and media to infuse diversity, equity and inclusion into their brand DNA.
  • Advance food justice and wellness equity at the national and local level


We are writers, bloggers, entrepreneurs, social media influencers, recipe developers, podcasters, photographers and media personalities in the food and wellness industry who are passionately pursuing equity and health for all people and the planet. 


The Food + Wellness Equity Collective is a diverse group of content creators and entrepreneurs committed to being change agents for equity, diversity and anti-racism in the food and wellness industry.


We seek to:


  • Connect, educate and support our fellow content creators & entrepreneurs
  • Compel industry brands and media to infuse diversity, equity and inclusion into their brand DNA.
  • Advance food justice and wellness equity at the national and local level


We are writers, bloggers, entrepreneurs, social media influencers, recipe developers, podcasters, photographers and media personalities in the food and wellness industry who are passionately pursuing equity and health for all people and the planet. 


 

What Can You Expect

This isn’t your typical conference. It’s an immersive, high-level retreat built specifically for experienced content creators in the food and wellness space. Join us in New Orleans for two powerful days of deep learning, strategy, and community connection.

  • Two full days of 301-level workshops and sessions focused on income diversification, scaling, audience growth, platform shifts, and sustainability in today’s digital landscape.
  • Hands-on, small-group learning environments designed to give you personalized feedback and real-time business clarity.
  • Community-building opportunities through roundtables, curated meals, and intentional networking with fellow experienced creators.
  • A clear 12-month growth plan for your business including tangible goals, systems, and next steps rooted in your vision and capacity.

Come ready to get into the weeds, level up your strategy, and build lasting resilience alongside peers who truly understand the work.


    This isn’t your typical conference. It’s an immersive, high-level retreat built specifically for experienced content creators in the food and wellness space. Join us in New Orleans for two powerful days of deep learning, strategy, and community connection.

    • Two full days of 301-level workshops and sessions focused on income diversification, scaling, audience growth, platform shifts, and sustainability in today’s digital landscape.
    • Hands-on, small-group learning environments designed to give you personalized feedback and real-time business clarity.
    • Community-building opportunities through roundtables, curated meals, and intentional networking with fellow experienced creators.
    • A clear 12-month growth plan for your business including tangible goals, systems, and next steps rooted in your vision and capacity.

    Come ready to get into the weeds, level up your strategy, and build lasting resilience alongside peers who truly understand the work.

     

    Find The Location

    Can't Wait To See You!

    New Orleans Marriott Warehouse Arts District

    ...

    New Orleans, LA

    What Our Attendees Said

    Here's what some attendees shared from our last event.

    Clara Nosek @yourdietitianbff

    Attending the FWEC Creator Summit was an incredibly enriching experience, as Yoli and Sonja created and fostered a special sense of community unlike anything I have ever experienced. The collective wisdom and unity among attendees left me inspired and deeply connected to a diverse network of individuals committed to truly inclusive and equitable, positive change.

    Jenny Patrice Krystal Dunham @themotherroaddietitian

    What I found was a community genuine about building one another up. I gained so much knowledge from this Summit & I'm grateful for Yoli & Sonja for their wonderful vision turned reality.

    Liz Thompson @iheartveggies

    The Creator Summit was such a great experience. I met so many incredible creators and I learned so much. I've been blogging for 13 years, and this was one of the best conferences I've ever attended.

    Get Your Tickets Now!

    ...

    Harvest Pass

    Harvest Pass

    $199

    $199

    This ticket will include 2 days of sessions and guided workshops around building your business, community, and equity in the food and wellness content creation industry.

    Access to all general sessions

    Access to breakout sessions

    Conference materials and program

    Breakfast, Lunch, and Refreshments

    Uplift and Rise Pass

    Uplift and Rise Pass

    $299

    $299

    Can't attend our retreat but still want to make an impact? Consider purchasing a ticket for someone else! By sponsoring a community member, you can help them experience the event and contribute to their growth. Your generosity can make a difference!

    All features of a standard ticket

    Support Ticket

    FAQ

    Food and wellness content creators of all levels and backgrounds with a primary focus on digital publishers.

    Yes there will be resources and take away kits.

    The entire day is designed around networking and meeting your next publisher bestie. Between interactions weaved throughout the day and dinner, there will be plenty of time to meet everyone!

    Discounts are available to attendees to last year's  Atlanta retreat. If you have not received your discount code, send an email to info@foodwellnessequity.com
    Our scholarship application is available here until August 21, 2025.

    Be comfortable. We just ask that you don't wear any costumes as we will be distracted by its greatness.